February 11, 2014 by Kate Dore
You may recall from my first ever blog post that furthering my digital marketing skills is not only one of my main goals for 2014, but also one of the primary reasons that I started Cashville Skyline.
Starting a blog was incredibly inexpensive and easy. I purchased the domain name for $10.87, paid a $13.00 WordPress fee, picked a free theme and—voilà!—I was off to the races. It was difficult, but I tried not to spend too much time tweaking the theme, so I could focus on the content, though I did spend some time designing my logo.
In addition to the hours I’ve spent writing and editing every week, I’ve been learning to code, became certified via Hootsuite, been managing my Cashville Skyline social media strategy, adding to my graphic design skill set, and more. My next goals are to get certified via Google Adwords and Google Analytics (note: these are both free!) After that, I want to learn search engine optimization.
While hosting my site on WordPress.com is cheap, there are several disadvantages that are significantly holding me back:
- I can’t edit any of the code.
- I can’t add custom plugins to my site.
- My storage space is limited to 3GB unless I pay more.
- I can’t use Google Analytics.
- I can’t run ads on my site. In fact, I would have to pay $30 per
year to remove WordPress’ ads.
So, it appears that my next step is to switch to WordPress.org, and find another company to handle the hosting. Any suggestions? I have no systems administration knowledge, so the maintenance needs to stay low key. Also, I’d prefer to handle the switch myself.
While making these changes only six weeks in may feel a bit premature, I’m concerned that waiting will only delay the progress of my short term goals.
Readers: How did you know when to take the next step with your blog? What were your short term goals?